9 / 8 / 2025
Charlesillug
Bo gi thit k bao b carton – Cp nht mi nht v nhng iu cn bit
Bo gi thit k bao b carton ti CR8 c xy dng da trn nhu cu c th ca tng doanh nghip, m bo mang li gii php ti u, va bo v sn phm, va nng cao gi tr thng hiu. Ti CR8 Design, chng ti t ho ng hnh cng hng trm doanh nghip trong vic xy dng thng hiu thng qua cc gii php sng to t chin lc thng hiu, thit k sn phm, n thit k bao b. Thit k ca CR8 truyn ti gi tr ct li, khi gi cm xc khch hng v thc y quyt nh mua sm.
Bn ang tm kim bo gi thit k bao b carton v c v vn cu hi xoay quanh vic lm th no ti u chi ph m vn s hu mt thit k c o, chuyn nghip? y l mt trn tr chung ca nhiu doanh nghip, t start-up cho n nhng thng hiu c ch ng.Trong bi vit di y, CR8 khng ch cung cp nhng thng tin chi tit v bo gi m cn bt m nhng kinh nghim v b quyt t gi bn c th chn c n v thit k ph hp cho thng hiu ca mnh.
Ti sao cn thit k bao b carton chuyn nghip?
Thit k bao b carton – cng c xy dng thng hiu mnh m
Bao b carton khng n thun l vt liu ng gi sn phm m cn l “gng mt i din” cho thng hiu. Trong bi cnh th trng cnh tranh khc lit, mt thit k bao b p mt, chuyn nghip c th to n tng mnh m n khch hng, thm ch nh hng trc tip n hnh vi mua hng ch vi nh nhn u tin.
Vi CR8 bao b c v nh “nhn vin bn hng thm lng”, khng nhng gip thng hiu ca bn ni bt trn k hng ng c, t siu th n cc gian hng online m cn truyn ti thng ip v sn phm trc tip n khch hng. Cc thng hiu ln nh Apple, Coca-Cola hay OMO u t hng triu la vo bao b bi h hiu rng y l cng c marketing trc quan, nh hng trc tip n cm nhn ca ngi tiu dng m bt k doanh nghip no cng khng th b qua c, thm ch l cn c chin lc di hn pht trin.
Trong mt th gii m nhu cu mua sm v tiu dng khng ngng thay i v cp nht mi ngy, vic tm kim mt cht liu bao b cht lng l mt thch thc ln. Bao b carton chnh l gii php l tng, khng ch tin li, bn vng m cn c tnh ng dng cao. Vi kh nng phn hy sinh hc, thn thin vi mi trng, d dng ty chnh kch thc v hnh dng. Bao b carton gip gim chi ph vn chuyn v bo v sn phm hiu qu. Hn na, vic u t vo thit k bao b carton chuyn nghip s mang li li th cnh tranh vt tri, gip thng hiu ni bt, thu ht khch hng v to n tng mnh m trn th trng.
Thit k bao b l em linh hn ca thng hiu truyn ti trc tip n khch hng
Tc ng trc tip n quyt nh mua hng ca ngi tiu dng
Theo mt nghin cu t Nielsen, c n 64% khch hng quyt nh th mt sn phm mi ch v b thu ht bi thit k bao b. Mc khc trong cc ngnh hng nh thc phm nhanh (FMCG), m phm, thc phm hu c hay thit b in t, bao b carton ng vai tr quan trng trong vic nh hng hnh vi mua sm.
Mt thit k sng to, mu sc hi ha v thng tin r rng c th l yu t quyt nh, thuyt phc khch hng la chn sn phm ca bn thay v i th cnh tranh. Nhng lm th no dung ha iu vi vic chn la cht liu bao b tha mn cc iu kin nh: chi ph hp l, vt liu thn thin mi trng (eco), c th ty chnh kch thc, v nhiu yu t khc na? y chnh l l do v sao cc doanh nghip tp trung u t vo bao b carton. Bao b carton khng ch l mt c hi sn phm ca bn ni bt, m cn l mt chin lc di hn quan trng thng hiu bn chinh phc tri tim khch hng v to dng ch ng vng chc trn th trng.
Bao b p gip nng tm gi tr sn phm
Mt thc t m CR8 lun nhn mnh: bao b khng ni nn cht lng bn trong, nhng n c th lm tng gi tr cm nhn ca sn phm trong mt khch hng. V d: mt hp tr tho mc c thit k vi phong cch ti gin, s dng cht liu bao b carton hoc giy kraft thn thin mi trng, s d dng chinh phc nhng khch hng yu thch s tinh t v bn vng. Thit k bao b chuyn nghip cn gip nh v thng hiu phn khc cao cp hn, t m rng tp khch hng v tng kh nng cnh tranh trn th trng.
Cc yu t nh hng n bo gi thit k bao b carton
Chi ph thit k bao b carton khng c mt mc gi c nh m ph thuc vo nhiu yu t khc nhau. Di y l nhng yu t chnh m CR8 lun mong mun khch hng hiu r, t t vn chnh xc theo nhu cu ca doanh nghip v a ra gii php ti u cho tng yu cu c th.
S lng mt thit k: Thit k mt mt (ch logo hoc thng tin c bn) chi ph s thp hn so vi thit k ton b hp bao gm 4–6 mt vi cc chi tit phc tp.
Mc sng to: S dng mu c sn s tit kim chi ph hn so vi vic pht trin mt tng thit k hon ton mi, i hi nghin cu th trng v sng to t u.
Kch thc v nh dng bao b: Cc loi hp nh hp m dng, hp np gp, hp cng, hp trt hay hp np chp c mc phc tp khc nhau, nh hng trc tip n gi thnh.
S ln chnh sa v thi gian hon thin: Nu khch hng yu cu hon thnh gp hoc chnh sa nhiu ln ngoi gi dch v ban u, chi ph s c iu chnh.
Dch v i km: Nhng dch v b sung nh t vn chin lc thng hiu, to mockup 3D, h tr in n hoc chp nh sn phm s lm tng tng chi ph.
p ng tng yu cu c th ca khch hng, chi ph thit k bao b carton s c iu chnh sao cho ph hp v xng ng vi gi tr mang li. Do , khch hng cn xc nh r rng nhu cu ca mnh, hiu c mc tiu v nh hng ca thng hiu, t phong cch thit k, thng ip truyn ti n i tng khch hng mc tiu. Vic cung cp thng tin s b mt cch chi tit v c th trc khi hp tc vi n v thit k khng ch gip ti u ha qu trnh lm vic m cn trnh c nhng trao i lan man, rt ngn thi gian thc hin v hn ch ti a cc chi ph pht sinh khng cn thit.
Bo gi thit k bao b carton trn th trng hin nay
Bng gi tham kho theo gi dch v (c bn – nng cao – trn gi)
Th trng thit k bao b carton hin nay cung cp nhiu mc gi a dng, ty thuc vo cht lng, phc tp v uy tn ca n v thit k. Mi mc gi i km vi nhng li ch v ri ro khc nhau, t cc gii php tit kim chi ph nhng hn ch v sng to, n cc thit k cao cp m bo tnh c o v hiu qu thng hiu. gip bn d dng la chn, di y l bng gi tham kho, cung cp thng tin chi tit v cc gi dch v thit k bao b carton ph hp vi nhu cu v ngn sch ca doanh nghip
Gi dch v
M t
Mc gi tham kho
Gi c bn
Thit k 1–2 mt n gin, s dng mu c sn, hoc thit k t phc tp
1.500.000 – 7.500.000 VN
Gi nng cao
Thit k ton b hp, theo tng ring
10.000.000 – 20.000.000 VN
Gi trn gi
Thit k chuyn su + t vn thng hiu + mockup 3D + h tr in n
t trn 30.000.000 VN
So snh mc gi gia cc n v thit k
Freelancer: Gi thp (khong 1.000.000 – 2.000.000 VN), ph hp vi doanh nghip nh hoc startup, nhng tim n ri ro v cht lng v thiu quy trnh chuyn nghip.
Studio nh: Chi ph trung bnh (3.000.000 – 5.000.000 VN), s hu i ng sng to tt nhng thng hn ch v dch v i km nh t vn chin lc.
Agency chuyn nghip: Gi cao hn (ty thuc vo gi dch v), nhng m bo cht lng cao, quy trnh minh bch, bo hnh thit k v h tr ton din.
Bo gi thit k bao b carton ti CR8 Design
Dch v
Gi Basic ()
Gi Pro ()
Gi Business
Thit k bao b sn phm
5,100,000
11,400,000
Lin h
Cc chi ph pht sinh cn lu
Chnh sa ngoi gi: Mi ln chnh sa thm ngoi s ln quy nh c th tn t 200.000 – 500.000 VN.
Thit k a kch thc: Nu cn to nhiu phin bn cho cc kch thc khc nhau, chi ph s tng thm ty theo s lng.
Mockup thc t: Lm mu th hoc chp nh sn phm thc t c th pht sinh t 1.000.000 – 2.000.000 VN.
Bn quyn hnh nh/font ch: S dng cc ti nguyn c quyn s lm tng chi ph ty thuc vo mc phc tp.
Quy trnh thit k bao b carton chuyn nghip ti CR8 Design
Tip nhn thng tin & phn tch nhu cu khch hng
Ti CR8, chng ti hiu rng mi sn phm l mt cu chuyn v bao b chnh l cch k chuyn c o nht. l l do v sao quy trnh thit k bao b cartor ca Cr98 c xy dng t m m bo s sng to v tnh ng dng cao:
CR8 bt u bng vic lng nghe k lng hiu r:
c im sn phm (kch thc, trng lng, cch s dng).
Tp khch hng mc tiu ( tui, s thch, hnh vi mua sm).
i th cnh tranh
Phn khc nh v (gi r, trung cp, cao cp).
Knh phn phi (siu th, online, ca hng chuyn dng).
Mc tiu truyn thng xc nh concept thit k bao b ph hp
Qu trnh tip nhn thng tin v phn tch nhu cu ca khch hng thng l cng on mt nhiu thi gian nht. CR8 cn phn tch bit c u l iu tht s doanh nghip cn khi trc khi bt u trin khai thit k bao b carton. iu ny lm qu trnh lm vic sau ny gia CR8 v doanh nghip din ra trn tru, mang li kt qu tt nht do hai bn hiu, thng nht c tng v mc ch trc khi bt u vo cng on thit k.
Ln tng v gi demo
Da trn thng tin chi tit v sn phm, i tng khch hng, nh v thng hiu, mc tiu truyn thng m doanh nghip cung cp v CR8 nghin cu phn tch, i ng thit k s bt u bng vic xy dng mt moodboard (bng cm hng) . y l ni chng ti tp hp cc yu t trc quan nh hnh nh, mu m, kt cu v xu hng thit k mi nht ph hp vi mc ch ra. Mc tiu l hnh dung r nt v phong cch v cm xc m doanh nghip mong mun, cng nh thit k bao b carton mi s mang li.
Sau khi c nh hng chung t moodboard, chng ti s tin hnh la chn, phi hp mu sc, font ch v hnh nh. Mi yu t u c cn nhc k lng to s hi ha, thu ht th gic v truyn ti ng thng ip thng hiu. V d, mu sc c th gi cm gic ti mi, sang trng, hay thn thin; font ch c th biu th s hin i, c in, hoc gn gi; v hnh nh s k cu chuyn v sn phm mt cch trc quan nht.
CR8 khng ch dng li vic thit k trn bn v. Chng ti s pht trin layout chi tit cho bao b, m bo mi thng tin cn thit c trnh by r rng, mch lc v c tnh thm m cao. c bit, chng ti s th nghim a nh dng v vt liu khc nhau m bo thit k khng ch n tng v mt th gic m cn bm st thc t, ph hp vi quy trnh sn xut v vn chuyn, khng nhng th cn ti u ha chi ph cho thng hiu. D l bao b cho sn phm cao cp cn s sang trng, ho nhong, phc tp hay bao b cho sn phm cn s n gin, thn thin mi trng, chng ti u c gii php ph hp.
Mc tiu cui cng ca CR8 l to ra mt thit k bao b khng ch ph hp vi cc xu hng th trng m cn th hin r rng bn sc c o cho thng hiu bn, gip sn phm ni bt v thu ht khch hng ngay t nh nhn u tin.
Chnh sa theo gp – cht mu bao b carton
Sau khi hon thin bn demo v gi khch hng, CR8 s tip nhn gp v chnh sa mang n bn thit k bao b carton cui cng ng mong mun. y l giai on cc k quan trng m bo thit k i ng hng. bn c ci nhn trc quan v chn thc nht, chng ti s ln bn mockup 3D. M hnh 3D ny gip bn hnh dung sn phm bao b s trng nh th no trong thc t, t mi gc , trc khi a vo sn xut hng lot. Mc tiu cui cng l m bo sn phm bao b cui cng p ng hon ton mong i ca thng hiu, khng ch v mt thm m m cn v tnh ng dng v hiu qu thng mi.
Bn giao file thit k – h tr in n nu cn
Khi qu trnh thit k hon tt v nhn c s hi lng ca bn, CR8 s tin hnh bn giao y file thit k. B file ny bao gm:
File AI gc: y l file ngun, cho php bn hoc i tc in n d dng chnh sa, thay i kch thc m khng lm gim cht lng.
JPG/PNG preview: Cc file hnh nh cht lng cao bn d dng xem trc v s dng cho cc mc ch marketing khc.
Hng dn in n v phi mu chun: Ti liu ny rt quan trng, m bo rng mu sc v cht lng in n cui cng s chnh xc nh thit k duyt, d bn in bt k i tc no.
c bit, nu bn cn, CR8 sn sng gii thiu cc i tc in n uy tn m chng ti c kinh nghim lm vic trc y. Hn na, chng ti cn h tr kim tra file k lng trc khi xut bn m bo mi th hon ho, gip bn hon ton yn tm v cht lng sn phm cui cng.
Nhng lu khi la chn n v thit k bao b carton
Kinh nghim & portfolio thc t
nh gi xem mt n v thit k c kinh nghim trin khai bao b cho thng hiu ca bn hay khng, hy xem xt cc d n thc t m h thc hin. Mt portfolio a dng, th hin phong cch thit k r nt v kinh nghim phong ph qua nhiu lnh vc khc nhau l minh chng cho s chuyn nghip. Ti CR8, chng ti t ho s hu danh mc d n thnh cng, t bao b thc phm, m phm n nhiu ngnh hng khc, khng nh nng lc v s sng to vt tri.
Cam kt cht lng v thi gian
Khi la chn n v thit k bao b carton, cn u tin nhng i tc c cung cp l trnh thi gian (timeline) c th v cam kt u ra r rng t ban u, l yu t then cht m bo d n din ra sun s.
Mt n v chuyn nghip s cung cp k hoch chi tit, bao gm cc mc thi gian c th cho tng giai on, t ln tng, thit k mu, chnh sa n hon thin sn phm. iu ny khng ch gip trnh ri ro tr hn m cn m bo sn phm cui cng p ng y k vng v cht lng v ph hp vi mc tiu thng hiu. Ti CR8, chng ti lun t thi gian v cht lng ln hng u, cam kt giao file thit k ng tin vi hon thin ti u. Vi quy trnh lm vic minh bch v i ng chuyn mn cao, CR8 khng ch m bo s hi lng m cn mang n nhng gii php bao b sng to, gip thng hiu ca bn ni bt trn th trng v to n tng mnh m vi khch hng..
Dch v hu mi & bo hnh thit k
Mt n v thit k uy tn khng ch dng li vic bn giao sn phm m cn khng nh cht lng thng qua dch v hu mi v bo hnh thit k tn tm. Ti CR8, chng ti cam kt mang n s h tr ton din sau khi hon thnh d n, nhm m bo sn phm p ng trn vn k vng v yu cu ca khch hng. Hn na, CR8 lun ng hnh cng doanh nghip trong hnh trnh pht trin thng hiu, sn sng h tr nng cp thit k bao b khi bn m rng dng sn phm, thay i chin lc kinh doanh hoc mun tch hp cc yu t sng to mi bt kp xu hng th trng.
Vi CR8, bn khng ch nhn c mt thit k bao b carton cht lng cao m cn c m bo s an tm v gi tr bn vng thng qua dch v hu mi chu o, mang li s hi lng ti a.
Gi mu bao b carton p, n tng theo xu hng mi
Mu bao b cho ngnh thc phm, m phm, in t...
Ngnh thc phm: u tin cht liu an ton, thn thin mi trng nh kraft hoc giy ti ch, s dng mu sc ti sng v thng tin r rng v thnh phn.
Ngnh m phm: Phong cch ti gin vi mu pastel, en trng hoc kt hp p kim to s sang trng, ph hp vi cc thng hiu cao cp.
Ngnh in t: Thit k k thut, hin i vi hiu ng UV, mu metallic, nhn mnh thng tin k thut v bo hnh.
Mu sc, cht liu, phong cch thit k hin i
Eco-friendly: Xu hng s dng bao b ti ch, khng ph nha, mu kraft t nhin ang c a chung v thc bo v mi trng.
Minimalism: Thit k ti gin vi t chi tit, tp trung vo logo v thng ip ct li, gip sn phm d ghi nh.
Storytelling: Bao b k cu chuyn thng hiu, to kt ni cm xc vi khch hng thng qua hnh nh, mu sc v thng ip ngha.
Kt lun: Thit k bao b p – u t nh, gi tr ln
Ti CR8 Design, chng ti khng ch cung cp dch v bo gi thit k bao b carton thng thng, m cn ng hnh cng bn trn hnh trnh xy dng mt thng hiu bn vng. Chi ph u t ban u cho thit k bao b c th dao ng ty theo nhu cu v phc tp, nhng hy xem y l mt khon u t chin lc mang li gi tr di hn: n gip sn phm ca bn ni bt trn k hng, thc y doanh thu v to dng lng tin vng chc ni khch hng. Mt thit k bao b chuyn nghip khng ch n thun l lp v bo v sn phm, m cn l cha kha m ra cnh ca n nhng c hi th trng mi y tim nng.
Bn c th c nhiu la chn n v thit k ty thuc vo mc tiu v ngn sch, nhng vi CR8 Design, bn s hon ton yn tm v c bo m v cht lng vt tri cng s ng hnh tn tm xuyn sut quy trnh. Quy trnh lm vic ca CR8 c xy dng chi tit, r rng, v minh bch, nhm mang n hiu qu hp tc tt nht v t c kt qu m doanh nghip bn mong i. Chng ti cam kt to ra mt sn phm bao b khng ch n tng v mt thm m m cn hiu qu vt tri v mt thng mi. CR8 Design chnh l i tc ng tin cy gip thng hiu ca bn thc s ta sng v chinh phc khch hng.
Lin h CR8 Design ngay hm nay nhn t vn min ph v bo gi chi tit, ti u nht cho d n ca bn. Vi i ng giu kinh nghim v quy trnh minh bch, CR8 cam kt bin tng ca bn thnh hin thc, nng tm thng hiu trn mi hnh trnh!
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